Now with 25 employees – including software designers, engineers of varying disciplines, garment designers, business development specialists and project managers – the company has just begun to hit its early stride. In August, Sensoria announced a line of wearable fitness gear and integrated running system, along with updates to the accompanying Android app. The new line of “smart” sports bras and T-shirts, along with the newly available running system, improves consistency, accuracy and user experience, providing customers with greater insights about their running style and physical performance, he said.

 

With great delight, Macagno showed me the running system, which includes socks infused with three proprietary textile sensors under the plantar area (bottom of the foot) to detect foot pressure. Conductive fibers relay data collected by the sensors to the anklet. The sock has been designed to function as a textile circuit board. Each sock features magnetic contact points below the cuff so you can easily connect your anklet to activate the textile sensors, he pointed out.

 

The smart socks, as well as upper body garments, all connect to the Sensoria Fitness mobile app to provide “holistic, real-time feedback and monitor running form, reduce chance of injury and improve performance,” he said.

 

Sensoria has a few products on the market, but they still require a wearable electronic device that connects the garment to the mobile app.

 

The other side of Sensoria’s business model is to scale up with partners, Macagno said. Just this month, the company announced it has partnered with a leading orthotics company to deliver the first “IoE (Internet of Everyone)” orthotic device. Together with Orthotics Holdings, Inc., Sensoria debuted and demoed the new Smart Moore Balance Brace at a global health conference.