Posted December 9, 2014

 

CARY, N.C. – INDA, the Association of the Nonwoven Fabrics Industry, announced the launch of an independent research study of 13,000 professionals in the absorbent and personal care markets.

 

Using a third-party research firm to collect and aggregate responses, INDA will incorporate audience preferences to direct content, format and branding details for the newly combined INSIGHT + VISION Conference to be held Oct. 26-29, 2015 in St. Petersburg, Fla. In exchange for a completed eight-minute survey, respondents will be entered into a drawing to receive one of three $250 VISA gift cards.

 

INDA acquired the annual INSIGHT International Conference, now in its 37th year, from Marketing Technology Service, Inc., in May and plans to merge it with the VISION Consumer Products Conference. Both conferences serve the absorbent hygiene and related markets.

“This is an important merger and we need to get it right,” said INDA President Dave Rousse. “So we are reaching out to the stakeholders who benefit from these events. We encourage respondents to share their opinions to help us create a meaningful and vibrant conference that actively responds to industry needs. Our goal is to provide exceptional value in content and exceptional organizational engagement opportunities by adopting the best practices of both conferences.”

INDA launches study on absorbent, personal care markets