Posted December 4, 2017

 

VALDESE, N.C. – Valdese Weavers’ new performance brand, Inside Out Performance Fabrics®, proves to be the perfect medium for a designer, stylist and artist that loves to combine the outdoors with the indoors.

 

Justina Blakeney, blogger behind the wildly popular Jungalow, builds on her partnership with Valdese Weavers this month with the introduction of a new fabric line – Justina Blakeney and Inside Out.

 

“The Inside Out brand speaks to the bohemian lifestyle that fuels my work,” said Blakeney. “I’m an advocate for breaking down the barriers between external and internal living spaces. With Inside Out I’ve developed creative and colorful ‘everywhere’ fabrics that transcend boundaries without giving up style.”

 

Because Valdese Weavers creates its own performance yarns for Inside Out, it develops not only basic components but also novelty yarns that greatly expand the weave structure and hand a designer can achieve with performance fabrics. And its in-house dyeing capabilities mean unlimited color options, a must when dealing with Blakeney’s preference for wide-ranging color palettes.

 

“It’s no surprise that Justina’s free-spirited, bohemian vibe pairs perfectly with her new fabrics which are full of colors, patterns, flowers and plants,” said Valdese Weavers Chief Creative Officer Laura Levinson. “Shades of indigo, poppy, citrine and bright pinks all layer together to create her signature palette. Designs in the new line feature botanicals, funky geometrics, bold abstracts and whimsical birds.”

 

While Blakeney’s collaboration with Inside Out Performance Fabrics® is a tour de force in aesthetics, it also redefines expectations for a performance textile

 

Source: Valdese Weavers

 

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