According to Jean Hegedus, INVISTA’s marketing director for denim, today’s consumers expect more from their denim, and these fabrics can deliver on the benefits female consumers are seeking.

 

“Recent studies by INVISTA confirm that women are looking for more performance attributes in their clothing as well as aesthetic features such as soft hand,” Hegedus said. “COOLMAX® fabrics blended with TENCEL® meet both of these needs as well as providing consumers with a sustainable option.”

 

One of INVISTA’s offerings that can be used is COOLMAX® ECOMADE fiber that is made from 97 percent recycled polyester. Lenzing’s TENCEL® is made from wood pulp, a renewable raw material, which is then processed through a closed loop system to create an ecologically responsible fiber.

 

“TENCEL® is recognized throughout the industry for its sustainable qualities as well as its softness and strength,” said Michael Kininmonth, Lenzing’s denim developer. “By combining TENCEL® fiber with COOLMAX® fabric we can provide added performance benefits that appeal to the contemporary consumer.”

Posted November 25, 2014

 

BARCELONA, Spain – INVISTA, owner of the COOLMAX® brand, and LENZING, owner of the TENCEL® brand, announced a second innovative collaboration in denim – COOLMAX® fabric blended with TENCEL® fiber.

 

The two companies gave a joint presentation on this new development at the Denim by Première Vision show here last week. In recognition of the growing trend toward “athleisure” wear, INVISTA and Lenzing have been working on the development and promotion of this innovative new denim concept that will provide wearers with cool dry comfort, softness and sustainability – all in one fabric.

 

The two fiber companies began working together in 2013 when they announced the results of a study on the benefits of combining Lenzing’s TENCEL® fiber with INVISTA’s dualFX® technology by LYCRA® brand. Now, by extending that collaboration to new fiber blends, the companies are aiming to leverage their strengths in performance, fashion and sustainability to bring a unique offering to the women’s denim market.