“The Authentically American brand is grounded in three promises that encompass the essence of the brand: Authentically Made, Authentically Patriotic and Authentically You,” said Dean Wegner, president and CEO/Owner of Omega Apparel. “We want supporters of our brand to take pride in knowing that what they are wearing is stamped to certify Made in USA, giving back to support our American Heroes, and helping rebuild the U.S. Apparel Industry.”
Authentically American will donate 10 percent of every sale to fund scholarships for children of military veterans in an effort to support the next generation of American heroes. This commitment aligns with Omega Apparel’s more than two decades of service to the U.S. military, as a leading producer of dress uniforms.
“We intentionally chose to tie our scholarship donation to sales and not profits. There are too many accounting games that can be played and profits can be manipulated,” said Wegner, a former West Point graduate and seven-year Army helicopter pilot and Army ranger. “We want supporters of our Authentically American brand to be assured that that 10 percent of every single purchase is going to support our American Heroes.”
Rebuilding the U.S. apparel industry is another driving mission of the Authentically American brand.
“The once-thriving textile and apparel manufacturing industry in the U.S. is nearly extinct,” said Associate Brand Manager Mallory Martin. “As recently as 20 years ago, nearly 50 percent of the apparel in the U.S. was still made stateside. Today, that percentage is down to roughly 2.5 percent.”
That is why Authentically American proudly supports and encourages the rebuilding of the U.S. apparel industry and subsequent job creation.
“When you purchase Authentically American, you can proudly proclaim that your purchase is helping to create American jobs and rebuild the U.S. apparel industry,” Wegner said.
Source: Omega Apparel
Posted November 21, 2016
SMITHVILLE, Tenn. – Omega Apparel announced the launch of its flagship brand, Authentically American™, a patriotic clothing line with a mission to give back to the military and help rebuild the U.S. apparel industry.
The first phase of the launch will include tees, hoodies, hats and accessories, all branded with a vintage American flag and the Authentically American logo, while the second phase of the launch will include a military inspired, ready-to-wear collection.
In support of military, U.S. apparel manufacturing
Omega Apparel launches patriotic clothing line