Posted November 16, 2016

 

COLUMBUS, G.A. – Denim North America (DNA), a division of DNA Textile Group, announced the launch a first of its kind, a new style of product presentation called Dyed & Woven Collaborative Workshop.

 

“Since the mid ’90s, there has been no significant change in the way that denim mills present fabric,” said DNA’s Creative Director Lisa Harris. “We transitioned from fabric cards to washed leg panels and finally to full-garment presentations as it has remained for the past 10 years. We are taking a new approach by sharing our development tools directly with our customers and bringing the mill process to them. This allows for a truly transparent and collaborative development effort.”

 

DNA is showing the flexibility and diversity of a single-base component across multiple fabrics, silhouettes and a variety of washes – the ability to do more with less. The Dyed & Woven Collaborative tool kit contains a sample from each step of the design process – from yarn slub to shade, construction and wash – so you are able to visualize many different combinations that the components are capable of producing. DNA is giving this unique insight into the denim development process for the first time at your fingertips.

 

Denim North America collaborated with Seattle-based manufacturing company Hardmill to produce the hand-crafted presentation tools. Hardmill is a maker of simple, traditional, rugged high-quality kitchenware and home goods.

 

For their Spring 2018 collection, DNA is leading the way by focusing on sturdy cotton faced twill fabrics, real denim, wearable function and sustainability.

 

Source: Denim North America