Posted September 20, 2017

 

Coats, one of the world’s leading industrial thread manufacturers, has appointed Jordi Pérez to the newly created role of global sales director, Wire and Cable Products.

 

The role will consolidate and coordinate Coats’ global commercial strategy and activity for this key industry.    

 

Pérez will lead the Wire and Cable Global team based in major markets across the world, including China, India, the USA and across EMEA and South Asia. Customers will benefit from a uniform service offering from a single global team with fully integrated sales and commercial activities.

 

“The wire and cable industry is an important focus for Coats and we are constantly looking at how we can most effectively deliver benefits to all our customers,” said Shantanu Banerjee, president, Performance Materials, Coats. “This newly created role will bring together technology and commercial synergies that improve our service to customers and ensure our full value added engineered yarns offering is available in all our markets across the world.’

 

Pérez retains his current role as general manager of Gotex. The Spanish-based company designs and manufactures high-performance fibers, yarns and tapes for use in the telecommunications, energy, composites and oil and gas sectors and was acquired by Coats in June 2016.

 

Pérez joined Gotex in 2013.  He has experience of working in both the energy and environmental   industries, and previously held general manager and commercial director roles in a number of multinational companies.

 

Pérez is an industrial engineer, has an MBA from ESADE Business School, Barcelona and is a member of the Advisory Board and Executive Committee of the Barcelona International Business Club (BIBC), one of the most prestigious business clubs in Spain. Pérez continues to be based at the Gotex manufacturing site in Sabadell, near Barcelona, Spain.

 

Coats and Gotex combine their longstanding expertise in industrial threads and engineered yarns with innovative technologies to identify new end uses specifically tailored for the wire and cable industry. Technical yarns are transformed via unique and proprietary coating technologies to reinforce, insulate and protect fiber optic cables.

 

Cutting-edge products are available in a wide range of material substrates for use as strength members, ripcords, binder yarns, marker yarns and for dry water blocking.   

Products include: Gotex Fiberglass, a strength member for preventing elongation in fiber optic cables and protecting against fire and rodents; Ultrabloc S, a water-swellable yarn for dry blocking in fiber optic cables; Protos Ripcord PF, with a unique protective film coating that is highly resistant to abrasion and proven to help reduce ripcord size, especially in armored cable applications; and Gral Binder LS, a high tenacity multi-filament polyester yarn with ultra-low shrink, specially engineered to ensure that the binder does not indent buffer tubes which can cause a defect in the cable and disrupt the stranding operation.  

 

Source: Coats