Posted September 15, 2015

 

Matt LeBretton, vice president of Public Affairs for New Balance Athletic Shoes, Inc., will keynote the fall conference of the the Synthetic Yarn and Fiber Association (SYFA).

 

The event is slated for October 2-3 at the Sheraton Airport Hotel in Charlotte, N.C.

 

Under the theme, “Increasing Opportunities: What’s New In Textiles,” will feature other speakers from:

 

• Clariant Masterbatches

• BeaverLake6 Report

• National Council of Textile Organizations

• PCI Fibres   

• Applied DNA Sciences, Inc.

 

Keynote speaker

 

LeBretton is responsible for the strategic vision, industry collaboration and partnerships, and global communication for government affairs, community relations and public policy initiatives.  

 

He will discuss how Boston, Mass.-based New Balance bucked trends to become a global industry leader in athletic footwear by staying committed to making shoes in America. Matt will speak about recent changes in the Berry Amendment regarding athletic footwear for the military, and New Balance's business outlook regarding the TPP Agreement, speed to market, Made in the USA and direct to consumer. 

 

LeBretton has worked in the Massachusetts legislature, the U.S. Congress, the Office of the Governor and for numerous campaigns and political organizations. Prior to joining New Balance Matt advised numerous companies, candidates and senior leaders on public affairs. He serves on the board of the Sports and Fitness Industry Association, the Board of Directors of the New England Council, the Business Advisory Board of the Outdoor Industry Association, the Board of the Rubber and Plastic Footwear Manufacturers Association and was appointed by the U.S. Secretary of Commerce to the Industry Trade Advisory Committee to the United States Government.

 

View complete conference agenda here.

   

Accomodations and registration

 

The Sheraton Airport Hotel, Charlotte, NC is the preferred hotel for the SYFA October 2-3, 2014 conference. The discounted hotel rate offer will expire September 1st.  Please make your plans early and process your reservation online now by clicking here or contact the hotel directly at 704-392-1200.

 

To register for the event, click here.