“We want to help change the conversation for our retail partners,” Wootten said. “It’s a challenge to win at the commodities game in the home goods space, and our model helps bring profitability and consumer loyalty back to stores.”
Under the DreamLiving brand umbrella, future product expansion plans may range from sleepwear to table linens.
Buyer appointments are available by emailing Jeff Casner here.
Source HomTex
Posted August 24, 2015
NEW YORK – Alabama-based HomTex Inc. is preparing to launch DreamLiving during New York Home Fashions Market week, beginning Sept. 28 in the company’s new showroom located in space 807, 295 Fifth Ave.
The DreamLiving brand is focused on a home textiles category of “elevated essentials,” according to Jerry Wootten, CEO and founder, HomTex. He said DreamLiving represents a curated collection of “best” products in each textiles category for the bedroom, bath and more.
“The DreamLiving concept was developed after we identified a white space at retail,” Wootten said. “Our aim is to elevate the everyday essentials in home textiles by focusing on practical innovations rather than on fashion trends. We craft smart and simple products made from exceptional and unique materials to create usefulness, superior performance and enduring quality for the end user.
“Every product in our new collection has a unique reason for being,” he added. “We want to go beyond the consumer’s expectation and deliver everyday luxury. That’s the value proposition a growing number of consumers are looking for today.”
Buyers at this fall’s New York trade show will preview the best examples of natural and blended fabrics in unique constructions for bed sheets, duvets, pillows, pillow covers, bath and beach towels from the reputable innovator in home textiles manufacturing.
Outside of each product’s technical features, design emphasis for the new line is on casual styling for the contemporary shopper. DreamLiving offers relaxed looks with a soft color palette and classic stripe patterns for garment washed sheets, oversized bath and beach towels, and decorative pillows and throws.
HomTex to launch DreamLiving® brand at NY market
