Posted August 23, 2017

 

RESEARCH TRIANGLE PARK, N.C. – Lighting is moving rapidly to LED sources in the retail industry. This change directly effects what consumers see and ultimately purchase.

 

To ensure that retailers, manufacturers and suppliers are not left “in the dark,” AATCC has organized its second LED Conference to explore new ways to achieve value while limiting risk when switching to LED lighting.

 

Join AATCC for round two of the LED Summit on October 18-19 at the DoubleTree in downtown Cleveland, Ohio, USA. Industry experts from around the country will gather to light up the stage with instrumental information for working in harmony with LED lighting. No matter what phase your company is in regarding transition to LED lighting, there is tremendous value in attending this conference.

 

Mark Lien with the Illuminating Engineering Society will be the keynote presenter. In Lien’s presentation, Illuminating the Future of Lighting, he will analyze the changes that LEDs bring to users in terms of color, controls and integration. In his abstract, Lien notes that with change comes opportunity but only for those who understand and can prepare. Join us as we learn how to navigate and prepare for the transition.

 

Other star acts include:

 

• Light … Color … Action… – Understanding Light and Color Basics – Eric Haugaard, CREE Inc.;

• LEDs vs. Conventional Sources, What are the Differences? – Naomi Miller, Pacific Northwest National Laboratory;

• How Do I Choose? Resources for Identifying Quality and Product Performance – Liesel Whitney-Schulte, DesignLights Consortium (DLC);

• Lasting Light – Sustainability for a Decade  – Tom Boyle, Current, powered by GE;

• Why do Standards Matter? – Update on International Color and Lighting Standards – Roland Connelly, RoLyn Group Color Consultants;

• Controlling Color at the Speed of Light – Ann Laidlaw, ACL Color Consulting LLC;

• The Impact of Light Source Spectrum on Product Appearance and Sales – Steve Paolini, Telelumen;

• LED Hindsight – You Learned What? – Andrew Fraser, Consumer Testing Laboratories, Inc.;

• Thinking Outside the Lightbox with LED – Tim Williams, Color Solutions International; Kimmy Schenter, Nike; and Jensey Lund, Ketra;

• What is a Lumen? – Educating the Public – Roland Connelly, RoLyn Group Color Consultants;

• Flipping the LED Switch, An Implementation Plan for Retailers, and their Supply Chain – Ken Butts, Datacolor;

• Let’s Talk Numbers – Adoption Rate of LEDs in US and Worldwide – Mary Yamada, Navigant;

• The Pocketable Shop Window: Displays and Online Product Presentation – Michael J. Murdoch, Rochester Institute of Technology;

• Gauging Expectations – Is the Color True? – Kim Shaw, Tommy Hilfiger; and

• Virtual Light Booth: Visual Assessment Goes Digital – Marc Ellens, X-Rite.

 

This year’s program is tailored to the individual needs of the brands and retailers. Networking opportunities and panel discussions will be included to ensure that all participants have an opportunity to be part of the action.

 

Attendees will have an opportunity to participate in a pre-conference tour of GE’s Nela Park headquarters in East Cleveland on the afternoon of October 17. The tour will include GE’s Museum of Lighting Innovation, LED product portfolio for retail, as well as color demonstration and merchandise review. The tour is limited to 50 attendees on a first-come, first- serve basis. Advance sign-up is required.

 

Presenters and abstracts as well as registration information can be found here.

 

Source: AATCC