Posted August 18, 2015

 

FORT WORTH, Texas and SPARTANBURG, S.C. – Williamson-Dickie Mfg. Co., one of the world's leading provider of performance workwear, and Milliken & Company, a global innovation company with custom-engineered textile capabilities, have collaborated under Williamson-Dickie Mfg. Co.'s flagship Dickies brand to produce an improved performance work shirt for today's modern worker.

 

The new work shirt employs Milliken & Company's innovative textile technology to deliver enhanced lightweight, moisture-wicking and soil-release properties with the addition of stretch. Most importantly, the groundbreaking fabric technology delivers an 80 percent increase in breathability. The "next generation" work shirt provides unprecedented comfort and mobility while maintaining the durability and style of a classic Dickies work shirt.

 

The new Dickies work shirt is available in long and short sleeve, and in colors black, dark navy, charcoal and desert sand. The shirt is available for purchase now on Dickies' website, Amazon.com, Sears and other workwear retailers nationwide.

 

These improvements were the result of a long-term project and partnership between Dickies and Milliken & Company, which have collaborated for more than 17 years to provide industry-leading work apparel to consumers. Both companies are invested in creating advanced products with the customer's best end use and comfort in mind. The pioneering improvements to the classic work shirt speak to Dickies' commitment to its core consumer.

 

"Dickies' process of product innovation has us continually attuned to the market, where consumer insights are a driving force behind all product development," said Brian Sheedy, vice president of merchandising and design, Williamson-Dickie Mfg. Co. "Our ongoing collaboration with Milliken to drive continuous innovation allows us to employ the latest fabric technologies across multiple segments of our business to enhance features and benefits, furthering consumer satisfaction, both on and off the job."

 

Eric Mossbrook, Milliken & Co.’s market director for workwear fabrics, noted the importance of the nearly two-decade relationship: "Our valued partnership with Dickies has produced customer-centric improvements in workwear fabrics for a variety of end use uniforms. We find the resulting products continue to exceed the quality, comfort and performance demands of our customers."

 

Source: Williamson-Dickie Mfg. Co. and Milliken & Co.