Posted August 16, 2018

 

JÖNKÖPING, Sweden – Coloreel has appointed Benny Jonsson vice president of Supply Chain.

 

"It feels amazing!” Jonsson said. “Coloreel is an extremely exciting company with huge potential and it's extra fun to be apart of building the company at such an early stage.”

 

Jonsson, 44, joins the company from ABB in Västerås, where he worked as production manager. He has a broad background in production and sourcing with extensive international experience. Benny will be responsible for the entire supply chain.

 

"It feels great that Benny has finally started working with us and I know he will contribute from day one to the positive development of the company with his broad experience and expertise," said Mattias Nordin, CEO at Coloreel.

 

The Coloreel technology enables high-quality instant coloring of textile thread while in production. The first product to be launched based on this technology is a groundbreaking thread coloring unit that works with any existing industrial embroidery machine. By instantly coloring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colors.

 

The product launch of the Coloreel unit will take place at the high-tech fashion fair Avantex in Paris,  September 17-20. At stand Z428, customers will be able to meet with both Coloreel and the European distributors.

 

Source: Coloreel