Posted August 8, 2016

RESEARCH TRIANGLE PARK, N.C. – You cannot control what happens as the world transitions to new LED light sources, but you can position your company to put your product in the “best light.”

As a brand and/or retail market leader, you recognize that color is a major factor in your customer’s decision process and work tirelessly to identify the color that will lead to the purchase of your product. You also know that lighting plays a major role in how color is perceived and that different light sources affect how colors of objects and products are viewed.

So don’t be left behind. Join AATCC on August 25  and 26 in Durham, N.C., and hear brands and retailers share their successes and challenges in their LED Lighting evolution.

This conference is focused on the renewed importance of communication throughout the supply chain, identifying and partnering with a qualified lighting supplier, bridging the visual gap between your products and your store lighting teams and much more.

Included in the lineup of speakers are: Bob Bolduc, L Brands; Dustin Bowersox, Target; John Davidson, Wal-Mart; Keith Hoover, Under Armour; Kristie Sampley, Wal-Mart; and Kathryn Taylor, Victoria’s Secret.

Presentations include:
 

• Color & Lighting: Fundamentals for Communication – Roland Connelly, RoLyn Group Color Consultants and Eric Haugaard, CREE Inc.;

• Why LED, Why Now – Tom Boyle, GE Lighting;

• An Improved Method for Characterizing Color Rendering: IES TM-30-15 – Michael Royer, Pacific Northwest National Laboratory;

• Opportunities for Improved Lighting Performance with LED Solutions – Eric Haugaard, CREE Inc.;

• Replicating Daylight and Other High Quality Light Sources – Steve Paolini, Telelumen LLC;

• LED Conversion, A Visual Story – Dustin Bowersox, Target;

• “Light, More Light!” said the dying Goethe – Keith Hoover, Under Armour;

• Keeping it Sexy with LEDs – From Product Creation to Store Environment – Bob Bolduc, L Brands and Kathryn Taylor, Victoria’s Secret;