Posted August 1, 2017

 

WICHITA, Kan. – INVISTA's CORDURA® brand has "brought the band back together," teaming up with The North Face and three other original suppliers to recreate a limited-edition collection of packs featuring the authentic notes of the '68 Daypack and the '78 Duffel series – re-engineered.

 

The new bags bring back inspiration from the ‘60s and ‘70s, combined with the forefront of today's cutting edge fabric technology. The collaboration marks another milestone in an exciting CORDURA® brand 50th anniversary year.

 

"As we continue to nod to 50 years of innovation, what better way to honor our longstanding history with The North Face than a completely revamped collection from one of their original 1960s bags," said Cindy McNaull, CORDURA® brand and marketing director. "This year we're all about combining our durable heritage with the latest cutting-edge innovations hitting the marketplace, and as a leader in the outdoor and adventure industry, The North Face has always known the critical importance of engineering products with fabrics that are built to last."

 

The bags combine collaborative innovation with military heritage, and are designed to bring added durability to outdoor, extreme sports and active lifestyle applications. The North Face made the products in the United States, as they were originally made, in a Chicago factory whose roots go back to the WWI-era.

 

"CORDURA® fabric is just the best, and through this collaboration we really wanted to elevate the high-quality, made-in-the-USA story," said Greg Dailey, senior product developer at The North Face. "We have a long history with the brand, and this 50th anniversary collection is a perfect tribute to our continued partnership."

 

The use of Black and Arctic Multicam® CORDURA® fabric from Brookwood, one of the brand's longest running authorized mills, was inspired by the need for longstanding durability combined with modern design. The fabric, traditionally used in military and tactical applications, infuses an authentic military feel into the rugged, outdoor pack designs that The North Face pioneered and continues to be so well known for.

 

"It was a great honor to have the opportunity to collaborate on a collection with these key industry players once again," said Tom Auer, president at Bearse USA. "Recreating a vintage pack with a legendary product like CORDURA® fabric - which has always been high-quality - is an exciting opportunity, not only because of the brand history but because both companies have been innovating ever since."

 

The bags also feature high quality YKK zipper technology and signature leather trims from Horween Leather.

Only 2,000 of the packs will be created for this special edition line.

 

CORDURA® brand, Carhartt continue partnership

 

INVISTA's CORDURA® brand first teamed up with Carhartt, a premium workwear brand known for making authentic products for hardworking people, in 1998 to bring advanced durability and fabric technology to its Extremes line. The collaboration led to a durable bond that has endured for nearly 20 years.

 

Now, the two iconic brands are celebrating this history of collaboration through innovation and setting the foundation for a next generation of durable workwear in their new "Meet the Maker" series video.

 

This "Meet the Maker" episode takes viewers on a journey behind-the-scenes – through the Carhartt of today and past decades, including an archival piece dating back to the 1800s. It also debuts a limited-edition Multicam® Black camo print version of the legendary, fit-for-anything, Carhartt Chore Coat, built with the long-lasting durability of CORDURA® fabric. First produced in 1917, Carhartt's legendary Chore Coat is reimagined in honor of both its 100th anniversary and in celebration of the 50th Anniversary of the CORDURA® brand.

 

"CORDURA® fabrics have long played an important role in the makeup of Carhartt's most durable products," said Deb Ferraro, vice president of product development at Carhartt. "Both brands are actively building upon a relationship that spans nearly two decades, and our collaboration is a testament to two rugged brands who together create enduring products for hardworking people. Both brands are known for their durability, which is why CORDURA® brand will be a great partner as we continue to create the workwear of the future."

 

"As part of our 50th anniversary celebration and fundamental to our exciting new brand positioning, we knew Carhartt was one of our collaborative partners that truly represents what it means to Live DurableTM," McNaull said. "Working with Carhartt in our latest 'Meet the Maker' series video and collection represents not only our heritage, but our commitment to durable innovation for the workplace of today and tomorrow."

 

For more information and to watch the Carhartt x CORDURA® Meet the Maker episode visit cordura50years.com/Carhartt.

 

Source: INVISTA