Posted July 25, 2017

 

COLUMBUS, Ga. – Denim North America, a division of DNA Textile Group, introduced a new product line called FYnesse® Denim last month at BPD Expo in New York City.

 

FYnesse®Denim is the latest innovation in superior performance stretch with exceptional low growth and groundbreaking reduced shrinkage.

 

This new technology cuts shrinkage virtually in half compared to traditional stretch denims with similar elasticity, according to the company. The result is greater fabric utilization and increased garment-to-garment sizing consistency. Best of all, its unique attributes combine consistent shape retention with an amazing soft and smooth hand.

 

FYnesse® Denim incorporates FYnesse® yarn, developed and produced by Fiber & Yarn Products, a division of Poole Company. FYnesse® is the latest and most advanced innovation in air-covering technology, taking engineered polyester and introducing spandex at the point of maximum dynamic bulk. 

 

The result is a superior performance stretch yarn with the unique capability to retain exceptional power, resilience and bulk all while concealing spandex deep into the yarn. FYnesse® eliminates sagging and bagging while also keeping the consumer cooler with faster drying and moisture wicking technology inherent in the process. This is the second collaboration between DNA and Poole Company with DNA as the exclusive producer of FYnesse® Denim.

 

Opening offerings are in lightweight indigo and black women's products with heavier weights for men available soon. FYnesse® was formally introduced in June at BPD Expo in NYC and is being shown this week in Salt Lake City at the Outdoor Retailer Show in the Poole Company/Fiber & Yarn Products stand.

 

Source: Denim North America