Posted July 14, 2015

 

PERTH, Australia and GREER, S.C. – Alexium International Group Limited announced it has signed an agreement with distribution partner iTextiles for sales and marketing of Alexium’s environmentally friendly fire retardant (FR) chemistries in Europe.

 

Two senior sales representatives, Dalia Silvia Benefatto and Federica Albiero, who have a combined 38 years experience representing major companies such as Invista, Dow and Freshtex in Europe, will be dedicated to sales and marketing of Alexium’s FR formulations.

 

Both Dalia and Federica, who are based in Italy, will formally commence work in three countries – Italy, Germany and the Czech Republic, initially addressing six customers who have expressed a desire for both iTextile products and Alexium FR formulations as a whole product solution.

 

Mark Valdario, deputy vice president of sales and special projects for Alexium, is traveling this month to meet with the iTextiles team. He will be discussing items such as co-branding and marketing between the two companies.

 

Due to a successful marketing campaign at TechTextil in Frankfurt, Germany earlier this year, Alexium’s rollout into the European market has been accelerated in order to meet these customers’ specific needs. These initial sales opportunities are in the automotive, work-wear and military fabrics markets.

 

“We are excited to participate and work directly with Alexium to help push through eco-friendly technologies to multiple markets to meet the ever-expanding European demand,” said Majeeb Khan, president & CEO of iTextiles.

 

Nicholas Clark, CEO and executive director of Alexium, added: “I am delighted to announce this new partnership with iTextiles, which will drive our sales in the European marketplace. This partnership will build on Alexium’s strong reputation in the United States military and automotive markets.”

 

Source: iTextiles and Alexium International