At the 6-degree or Superior product level, three colorways with matching welts are also available in Queen, King and California King sizes. Suggested retail pricing for these items starts at $219.99. Made using the branded fiber Tencel®, product benefits include stay-dry and odor-resistant properties.
“Duvet covers are a natural progression for the DreamFit brand,” said Jeremy Wootten, president, HomTex. “The 7-degree system prominent in our branded retail display offers specialty sleep dealers a built-in communications tool for selling to their customers.”
The new duvet covers will be sold as sets; each cover includes a matching pair of shams.
Duvet inserts are available in three sizes, to correlate with duvet covers.
All SKUs will be stocked at HomTex U.S. manufacturing facilities. For additional information about the duvet program, or to schedule Las Vegas showroom appointments Aug. 2-6, contact Robert Pearce here.
Source: HomTex
Posted July 14, 2015
VINEMONT, Ala. – HomTex Inc., manufacturer of the DreamFit® luxury brand of pillows, sheets and mattress pads, wil debut a duvet program consisting of covers and inserts during the summer Las Vegas Market.
An “easy fill” zipper innovation patented by HomTex distinguishes DreamFit® duvet covers from competitive items. Duvet inserts feature the company’s exclusive Suprelle® Fusion breathable fiber technology.
Based on a successful 7-degree selling system for sheets, the DreamFit® grading scale helps dealers and their customers identify each product’s unique features and benefits, ranging from a “Basic” designation at 1-degree to “Elite” at the highest level. For the new duvet program, 21 SKUs will be offered to start.
At the 4-degree level, also called Preferred, four colors of contrasting welts are available on white base cloth in three standard sizes: Queen, King and California King. Made from 100 percent extra long staple Egyptian cotton, suggested retail price points begin at $199.99 per set.
HomTex to debut DreamFit® luxury duvet program in Vegas
