Posted June 22, 2016

 

COLUMBUS, Ga. – Denim North America (DNA), a division of DNA Textile Group, announced the launch of its new R3 DenimTM sustainable collection.

 

R3 DenimTM utilizes certified ECO2cotton® yarn made from the recycling of new, pre-consumer (post- industrial) cotton knit cuttings, which have been discarded during the apparel cut and sew process.

 

"We are taking recycled a step further with the added benefit of performance to offer a sustainable yet functional modern denim," said Lisa A. Harris, DNA’s creative and marketing director. "Each pair of jeans made with R3DenimTM contains the equivalent of two recycled t-shirts."

 

Denim North America teamed with another leading Georgia-based company, Jimtex Yarns, a division of Martex Fiber Southern Corporation, to produce this environmentally responsible denim that also conserves water and reduces energy used in manufacturing. The end result is a modern, performance denim manufactured entirely in Georgia.

 

DNA and Martex Fiber Southern Corporation will jointly introduce R3 DenimTM to existing clients and promote Martex’s "No Fiber Left BehindTM" campaign, which stresses the importance of ZERO Landfill.

 

DNA’s leadership in denim innovation and responsible manufacturing, in conjunction with Martex’s pioneering approach to reprocessed textile fibers, combine to create dynamic sustainable fabrics for today's discerning denim brands.

 

Source: DNA Textile Group