Posted June 20, 2017

 

COLUMBUS, GA – Denim North America (DNA), a division of DNA Textile Group, launched the next generation in its Sustainable R3 Denim collection called EcoSure® BioBlast™Denim.

 

This innovation is the first of its kind and is revolutionary in the denim industry, according to DNA.

 

"As wearable function and sustainability are both becoming mainstays in jeanswear, our mission was to combine these elements by bringing natural and performance fibers together into a sustainable fabric," said Lisa Harris, DNA's Creative Director. "We collaborated with the Poole Company, creator of the EcoSure® BioBlast™ fiber, located in Greenville, S.C."

 

In 2015, Poole Company, a leading sustainable polyester producer, took its post-consumer recycled fibers, via their EcoSure® brand, a step further with the development of EcoSure® BioBlast™, a biodegradable fiber made from 100 percent post-consumer recycled water bottles. EcoSure® BioBlast™ fiber has been shown to biodegrade in landfill conditions 12 times faster over a year compared to traditional polyester.

 

The growing popularity of performance textiles within the market directly contrasts with the sustainable movement. With over 81 percent of textiles – a staggering 21 billion pounds – making their way into landfills each year, this rise in the use of synthetic fibers means that this textile waste will take much longer to decompose, with some estimates from 20 to 200 years.

 

EcoSure® BioBlast™ Denim is good for the consumer and the environment, solving this issue by utilizing a sustainable performance fiber not only made from recycled material, but also with enhanced biodegradation properties to prevent decades of landfill buildup. The unique engineered polymer creates fibers that are soft, durable, strong and provide the performance characteristics that consumers have come to expect from their clothing.

 

DNA is previewing EcoSure® BioBlast™ Denim at BPD Expo in NYC this week.

 

Source: Denim North America

Denim N.A. collaborates with Poole Co. on biodegradable performance denim