Posted June 17, 2015
RESEARCH TRIANGLE PARK, N.C. – The American Association of Textile Chemists and Colorists (AATCC) announced the winners of its first Concept 2 Consumer® Merchandising Competition. AATCC received 25 entries, with 66 students participating from various colleges and universities.
Students were challenged to showcase their skills in business, marketing and merchandising by creating a business concept for a hypothetical new product line of an outerwear collection. The hypothetical product line included one technology feature in either the fabric selection (i.e., water repellency) or style (i.e., solar panels).
AATCC announces winners of C2C Merchandising Competition
The winners Include:
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1st Place: First Line Apparel by Lexis Kambour, University of Delaware ($1,000 award);
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2nd Place: Sunergy Outerwear by Alaina Giovannone, Alison Wallace, Rebecca Himmel, and Morgan Bordlemay, Philadelphia University ($750 award); and
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Honorable Mention: Hi-dRATE by Vanessa Hannay and Katrina Steenkamer, University of Delaware ($250 award).
AATCC would like to extend appreciation to the following developers and judges of the association's first annual C2C® Student Merchandising Competition. Without their expertise and assistance, the competition would not have been possible.
Developers:
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Jiangning Che, assistant professor at California State Polytechnic University Pomona;
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Mary Ruppert-Stroescu, assistant professor at Oklahoma State University;
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Nagarajan Thoppey Muthuraman, senior textile innovation engineer at BSN Medical, Inc.;
Lexis Kambour
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Sandy Johnson, director of Sales at Color Solutions International/Dystar;
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Heidi Carvalho, independent industry professional;
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Kerry King, director, R&D at Spoonflower, Inc.; and
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Mary Brannon, Apparel Technology Coordinator at Fashion Institute of Design & Merchandising
Judges:
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Alan Biggerstaff, senior manager, Textiles Adult, Outerwear, Swim & Team Sports at Walmart;
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Scott Wagner, fabric manager, Innovation & Supply Chain Technical Services at Levi Strauss & Co.;
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Kristina Franklin, materials testing & quality analyst at Columbia Sportswear;
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Heidi Carvalho, independent industry professional; and
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Mary Ruppert-Stroescu, assistant professor at Oklahoma State University.
Source: AATCC