Posted June 13, 2017

 

RESEARCH TRIANGLE PARK, N.C. – AATCC has announced the winners of the 2017 AATCC Concept 2 Consumer® Student Merchandising Competition.

 

AATCC received 11 entries, with 20 students participating from four various colleges and universities. Students were challenged to showcase their skills in business, marketing and merchandising by creating a business concept of a hypothetical new apparel line that redesigns apparel items (leggings, T-shirts, etc.) for children (ages 2-10) with special needs and/or a disability. See the full competition guidelines for more details.

 

Winners:

 

• 1st Place – Moxie by Alexis Jones, Central Michigan University. ($1,000, $200 from TÜV Rheinland, $200 from Jefferies Socks, $50 gift certificate to Socks in Stock, and a paid summer online marketing Internship at Jefferies Socks);

• 2nd Place – Kids in Motion by Caroline DeRosa, University of Delaware. ($750, $100 from TÜV Rheinland, $100 from Jefferies Socks, and a $50 gift certificate to Socks in Stock); and

• Honorable Mention – Smiley Willy by Lauren Ferrell and Hanna Jernigan, North Carolina State University. ($250, $100 from TÜV Rheinland, and a $50 gift certificate to Socks in Stock)

 

AATCC would like to extend appreciation to the following developers and judges. Without their expertise and assistance, the competition would not have been possible.

 

Developers:

 

• Muditha Senanayake, associate professor at California State Polytechnic University Pomona;

• Mary Ruppert-Stroescu, assistant professor, Design, Housing and Merchandising at Oklahoma State University;

• Sandy Johnson, director of sales at Color Solutions International/Dystar;

• Kerry King, vice president, R&D at Spoonflower, Inc.;

• Mark Sunderland, Director of Academic Operations/Textile Engineer+ Strategist, Philadelphia University; and

• Mary Brannon, apparel technology coordinator at Fashion Institute of Design & Merchandising.

 

Judges:

 

• Alyssa McNamara, research & development at Spoonflower, Inc.;

• Claudia Romero, managing director at CAPR-STYLE LTD;

• Craig Crawford, king of creative at Crawford IT;

• Emily Coleman, designer/merchandise manager at Jeffries Socks;

• Kristie Rhodes, manager, product development at Cotton Incorporated;

• Lauren Dalton, product integrity manager at Zulily; and

• Susan Matter, product integrity manager at Nordstrom Product Group.
   

For additional information on AATCC Student awards and competitions, and a list of previous recipients, please click here.

 

Source: AATCC