Posted June 6, 2016

 

RESEARCH TRIANGLE PARK, N.C. – AATCC will host a conference titled, “LED Summit: A Light-Changing Experience” August 25-26.

 

The event is will take place at the Sheraton Imperial Hotel in Durham, N.C. 

 

This conference is intended to foster discussion and understanding of the rapidly changing lighting environment. The interactive program is designed to bring together members of the retail industry to include marketing, design, engineers and quality assurance as well as lighting suppliers, color control providers and instrument manufacturers.

 

In a study titled Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone. Lighting plays a major role in how color is perceived and different light sources affect how the colors of objects and products are viewed.

 

Environmental and economic benefits of reducing energy consumption is a key driver in the move to LED light sources. How do retailers, brands and suppliers ensure that products are created and beautifully displayed under these new LED light sources?

 

This two-day program will focus on:

 

• All being able to speak the same “light” language;

• The why and how of new lighting;

• Lighting Reality – industry case studies;

• New light and how it will impact quality assurance and the supply chain; and

• Steps to consider when establishing and selecting new lights.

 

Additional details as available and registration information can be found on AATCC’s website. 

 

Source: AATCC

AATCC to host lighting conference in August