Posted June 5, 2015

 

GREENVILLE, S.C. — KENTWOOL, makers of the “World’s Best Golf Sock,” announced that 20-year golf industry veteran and brand-development expert Dan Murphy is the new president of the company.

 

Murphy comes to KENTWOOL from Bridgestone Golf, where he served as executive vice president of Marketing & Sales.

 

Murphy successfully helped build some of the biggest brands in the world of golf. Before joining Bridgestone, where he is credited with leading the ball manufacturer to a number two position in the category, Murphy led marketing efforts at Maxfli, TaylorMade and Dunlop. In his new role at KENTWOOL, Murphy will bring his consumer marketing insights and brand-building expertise to help further establish the Tour Series as the “World’s Best Golf Sock” while growing the brand’s direct-to-consumer business.

 

“Dan has been a longtime friend and trusted advisor as a member of the KENTWOOL board, and this transition is a significant and strategic move for us,” said Mark Kent, CEO of KENTWOOL. “We know wool ­– we’ve been innovators in the category for nearly 200 years. Now, with the addition of Dan, we have a guy who has built international brands leading us into our next generation as a major consumer brand.”

 

“KENTWOOL is positioned for exponential growth within golf,” Murphy said. “Mark and his team have worked tirelessly to put all the right ingredients in place, and I feel fortunate to join the team at such an exciting time. I look forward to being part of this vibrant, dynamic brand.”

 

Source: KENTWOOL

Golf industry veteran Murphy joins KENTWOOL as president