Posted May 25, 2014

 

GREENSBORO, N.C. – Cone Denim has announced a new product, ConeTouch ™ with a UNIFI, Inc.’s REPREVE®-based technology that allows for enhanced stretch and natural-like comfort, the company said.

 

Developed under the direction of Cone’s R&D incubator, Cone® 3D, ConeTouch fabric introduces soft hand denims with the added benefit of recycled appeal and enhanced performance, according to the company.

 

ConeTouch denim is being introduced this month at Premiere Vision in Barcelona as part of an exclusive launch between Cone Denim and Unifi.  ConeTouch denims are targeted at women’s stretch jeans and comfort-stretch jeans for men.

 

“ConeTouch with REPREVE technology brings a new dynamic to stretch denim,” said Kara Nicholas, vice president product development and marketing for Cone Denim. “People connect with their denim and these amazing fabrics have the soft, cotton-like feel we love in our favorite jeans but with added conforming stretch and recovery and a sustainable recycled component.” 

 

REPREVE is made by Unifi and is made from recycled bottles. Each pair of jeans made with ConeTouch denim contains an average of eight recycled bottles, according to Cone Denim.

 

“We have been working with Cone Denim on the development of this new cotton-like touch technology,” said Jay Hertwig, vice president of global branding for Unifi Inc. “Applying this technology to REPREVE makes it possible to offer high-quality denim fabrics containing recycled content with synthetic performance and a naturally soft and comfortable hand. This is a very unique product in the market and we are excited to introduce it with Cone Denim.”

 

ConeTouch denims are the perfect complement to expand Cone’s Sustainblue™ collection of eco-friendly and recycled denims using recycled cotton and polyester, and other sustainable yarns including Tencel®, Flax, REPREVE and other recycled materials, Cone Denim said. Innovations come from Cone® 3D, which uses a focused approach to combine more than a century of denim expertise with deep science, emerging technologies and market insights to provide customers with sustainable innovations and unique product solutions. the company said.