Posted May 11, 2016

 

GREENSBORO, N.C. – Cone Denim® announced the expansion of its online White Oak® Shop launched earlier this year.

 

The shop offers select styles of premium selvage denims in smaller quantities. Now, denim enthusiasts can also purchase Natural Indigo and wide White Oak shirting fabrics in personalized quantities from the site.

 

The White Oak Shop offers online purchasing of many of Cone Denim’s latest selvage and denim styles as well as tools and information to educate newer designers about the unique intricacies of working with authentic vintage denim.

 

A legend known by denim enthusiasts worldwide, the White Oak mill has produced denim exclusively since 1905. It has earned its place in history as the birthplace of long-chain indigo dyeing, denim sanforization and Cone’s Deeptone Denim, introduced in 1936. The mill is known today for both its re-creation of vintage selvage denim, fashioned after the constructions of the early 1900s and woven today on American Draper X-3 fly shuttle looms in addition to being the R&D center for global denim innovation.

 

“The White Oak Shop is very exciting and opens the opportunity for us to work directly with denim enthusiasts and aspiring designers via the Internet who were previously limited by minimum order quantities,” said Kara Nicholas, vice president product design + marketing. “Vintage constructions from American Draper fly shuttle looms are not available anywhere else in the world, fueling the natural passion and inspiration for denim designers and their connection to White Oak.”

 

The launch of the Shop follows the White Oak 110 year and Cone Denim 125 year celebrations of continuous denim operations and denim authenticity and innovation.

 

“It’s the perfect time to expand our reach and celebrate the entrepreneurial roots and heritage that are the cornerstones of Cone Denim,” said Nicholas.

 

Whiteoakshop.com offers a comprehensive tool to view selvage specifications; purchase select styles; learn more about the denim manufacturing process, inherent character woven into the fabric, and guidelines for cutting selvage garments; and explore the history of Cone Denim and White Oak.

 

Source: Cone Denim