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Posted April 6, 2016

 

Editor’s note: In advance of the National Council of Textile Organization’s 13th Annual Meeting, eTextileCommunications.com caught up with Jeff Price, chairman of NCTO and president of Milliken & Company’s Specialty Fabrics Division, Spartanburg, S.C. His responses to questions submitted by eTC’s Devin Steele are below. The council meets April 12-14 in Washington, D.C.

 

eTC: Jeff, what it has meant to you to serve as NCTO chairman this past year and to lead the industry in such a high-profile role as it continues to increase its visibility and viability?
 

Price: It has been a privilege to serve as NCTO’s chairman this past year. I must admit that the past 12 months were more intense than I ever thought possible, especially as the Trans-Pacific Partnership (TPP) negotiations drew to a close and other key policy initiatives were being debated. Having been associated with this industry for more than 37 years, I am honored that the U.S. textile industry allowed me to serve in this key role at such a critical time in Washington, D.C.

 

eTC: I guess you can call this year “eventful,” given that negotiations were concluded for the Trans-Pacific Partnership (TPP), a matter on which the council has worked diligently for several years. After NCTO worked with the administration and Congress to ensure that certain provisions were included in the final agreement, the individual councils and board voted to support the pact. Can you shed some light on the general feeling of members during and after the debate?

 

Price: It was certainly a lively, but very healthy and transparent debate within NCTO. Legitimate concerns were raised and I believe everyone within the organization recognized that the agreement is by no means perfect. With that said, when we studied the agreement in a universal fashion, we concluded that our key objectives were satisfied. These goals included:

 

  • a strong yarn-forward rule of origin for the vast majority of products;

  • reasonable duty phase-outs (10-12 years) for most sensitive products;

  • overall provisions that will maintain a stable Western Hemisphere production chain; and

  • customs provisions that capture the critical enforcement aspects of previous agreements.

 

Noting these achievements, I believe that most members feel that NCTO did an admirable job of navigating what is probably the most important policy issue to confront our industry in 20-plus years.  

 

eTC: Please tell my readers something about the TPP that they may not already know.

 

Price: If you do a side-by-side comparison with other recent U.S. free trade agreements, the domestic textile provisions in TPP are significantly better in a number of key areas. For example:

 

  • Under TPP, 52 percent of Vietnam’s exports to the United States have a tariff phase-out period of 10 years or longer. By comparison, the last trade agreement with a major textile and apparel-producing country, the U.S.-South Korea FTA (KORUS), granted 86 percent of Korea’s textile and apparel exports duty-free treatment on day one and 96 percent by year five;  

  • In contrast to NAFTA and CAFTA, TPP has a much more limited number of cut-and-sew exemptions; and

  • TPP also does not include a generic tariff preference level (TPL) that would have allowed for a designated quantity of imports to gain duty-free access outside the rule of origin. The NAFTA, CAFTA-DR, Bahrain, Chile, Morocco and Oman FTAs all included TPLs.

 

eTC: NCTO President Auggie Tantillo recently speculated that a congressional vote on TPP might occur during a lame-duck session in late November or early December.  What work must NCTO do to ensure that its agreed-upon provisions are left intact whenever the agreement comes up for a vote? 

NCTO's 13th Annual Meeting

Chairman Jeff Price talks TPP, P.R. campaign, more

Price: The truth is, no one really knows the timing of when Congress will vote on TPP.  With the presidential and congressional elections looming, it is possible that many issues, TPP among them, will be relegated to the end of the year.

 

With that said, NCTO will continue to communicate that the agreement is sound in the essentials that govern textile trade as we await direction from Congress regarding the TPP debate. 

eTC: Last year, then-NCTO Chairman Jay Self of Greenwood Mills announced the launch of a P.R. campaign aimed at branding the industry as a “technology driven, capital-intensive innovator of high-quality products that is fully competing in the 21st century global marketplace.” Please update us on this effort and, if possible, divulge when we can expect to publicly see messaging related to this campaign. 

 

Price: Thanks to a lot of hard work by many people, the rebranding campaign has progressed significantly. 

 

The public relations effort will properly define the 21st century U.S. textile industry as highly innovative, technically advanced and globally competitive. It will accurately display the major impact we are having on the U.S. economy while illustrating how textile products are making our everyday lives healthier, safer, more productive, more fashionable and more comfortable. We truly make amazing products.

 

The powerful thing about this PR campaign is that we have a great story to tell. When fully launched, we believe it will have a positive influence on Washington policymakers, the media and the public at large. 

 

A presentation by Wray Ward, the public relations company hired by NCTO, will be the highlight of the general session of NCTO’s annual meeting on April 14th. It will give our members and invited guests an in-depth view of the messaging themes and visuals that will make up the campaign.  

 

eTC: As far as the annual meeting agenda, what can attendees expect to learn and discuss this year?

 

Price: We have a jam-packed schedule for the 2016 NCTO Annual Meeting.

 

Tuesday, April 12, will begin with a focus on the Berry Amendment issues and government contracting policy. Lt. Gen. Andrew Busch, the director of the Defense Logistics Agency (DLA), is scheduled to speak. The second half of the day will feature briefings on TPP, TTIP and other pressing matters affecting the industry. Finally, we will hold individual council meetings to set NCTO policy for the upcoming year.

 

NCTO members will head to Capitol Hill to talk about our industry with numerous members of Congress on Wednesday, April 13. Later, U.S. Trade Representative Michael Froman is scheduled to keynote a dinner and we certainly are looking forward to his view of the trade policy agenda for the remainder of 2016.

The Thursday, April 14, general session for NCTO members and invited guests will include a 2016 state of the industry speech, a TextilePAC update and the aforementioned industry rebranding presentation by Wray Ward.

 

eTC: What is your “elevator speech” for prospective members and why they should join and get involved?

 

Price: The challenges facing our industry are immense, but not insurmountable. If everyone is willing to participate and do their fair share, we have proven that NCTO can have the strongest voice on textile policy matters in Washington. If not, the lack of engagement in the federal policy arena will cost everyone in the U.S. textile industry revenue, markets and eventually jobs.

 

If your company wants to help shape the future of our industry, get off the sideline and into the game. NCTO has the best textile advocates in Washington. Join the team!

 

eTC: The Trans-Atlantic Trade & Investment Partnership (T-TIP), of course, is the next big issue the council and industry will face. How far along are we in those negotiations and what work has been done by the council on this pact so far?

Price: The TTIP talks are well underway with 12 negotiating sessions completed to date and the next round scheduled for late April. The U.S. Trade Representative’s office is communicating that they are committed to making significant progress on TTIP this year and we remain actively engaged with them in these negotiations. 

 

Although the European Union does present some export opportunities by having a consumer market that rivals our own, there are significant challenges associated this agreement. Most notably, they include:

 

  • EU’s insistence on a fabric-forward rule as opposed to the U.S. yarn-forward rule; and

  • EU’s demand for access to U.S. military contracts.

 

Obviously, we do not agree with either of these two EU objectives, so we expect that TTIP will demand considerable focus and resources on our part this year.

 

eTC: For the third consecutive year, a South Carolinian will hold the NCTO chairman’s gavel, with Rob Chapman of Inman Mills next in line to be elected at the annual meeting. Having worked closely with Rob, please comment on the perspective and leadership abilities he brings to the table.

 

Price: Rob is a man of integrity and a dedicated executive who can be counted on to act in the best interest of the U.S. textile industry. He has been highly engaged in NCTO since its inception, serving both as a board member and as chairman of NCTO’s political action committee, the TextilePAC. A seasoned and wise advocate, Rob will do a great job.

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