Posted March 9, 2016
GASTONIA, N.C. – After 10 years in the bedding industry, Creative Ticking has unveiled a new look and branding initiative featuring a new logo, tagline and website.
Demonstrating its commitment to bringing the industry fresh and unique sleep solutions, the new tagline, Knitting the Fabric of Dreams, speaks to the depth and breadth of technical expertise behind Creative Ticking.
“Our new branding is intended to communicate Creative Ticking’s ability to combine imaginative style and design with our advanced technical expertise to create innovative solutions for the bedding industry,” said Ron Sytz, chief executive officer for Creative Ticking. “There is really no limit for us; we are knitting the fabrics our customers only dream about.”
The company is leveraging relationships and experience from its parent company, Beverly Knits, one of the largest circular knitters in the U.S. With more than 35 years of experience in the knitting industry, Beverly Knits is the technology center behind Creative Ticking, developing fabrics not only for the bedding category, but for a diverse mix of other industries, including active wear, intimate apparel, outdoor products, automotive, medical and industrial.
Beverly Knits company
Creative Ticking unveils new branding initiative
Creative Ticking uses ideas, perspectives and knowledge from working with leading non-mattress brands to help create newness within the bedding market.
Part of the company’s new look is a revamped website, www.creativeticking.com, designed to showcase Creative Ticking’s integrated operation and many in-house capabilities, as well as make it easier for customers to access information about the company’s products, services and team.
“The new site allows us to tell our story so our customers understand the added value we bring,” Sytz said. “We are the best-kept secret in the knitting industry, but we want others to see what’s possible in partnering with us.”
Creative Ticking will debut its new logo and booth at ISPA Expo in Orlando, Fla., March 9-12, booth number 1159. Click here to read more.
Source: Creative Ticking