Posted March 8, 2017

 

RESEARCH TRIANGLE PARK, N.C. – Cotton Incorporated and PurThread Technologies, Inc. announce a collaboration to bring PurThread's permanently embedded anti-odor solution to cotton knit and woven fabrics.

 

Retail brands and consumers alike continue to seek fabrics that lend performance attributes while maintaining the luxurious look and feel of cotton. Cotton Incorporated has developed cotton-rich fabrics with PurThread that offer a nice hand and uniform colors, all while offering permanent anti-odor benefits.

 

PurThread's inherent antimicrobial technology incorporates EPA-registered recycled silver salts into staple fiber and filament yarn at the extrusion level. This lends permanent fabric protection from odor-causing bacteria, mold, mildew and fungus, yielding antimicrobial benefits that do not wash away or wear off for the life of the fabric. It also does not change the fabric's physical characteristics.

 

"Consumers know and love cotton, and they have come to expect performance technologies like odor control in their athletic apparel. The continued growth of the athleisure category creates an ideal opportunity to expand established athletic apparel performance technologies to additional categories, such as denim," said Mark Messura, Cotton Incorporated senior vice president, Global Supply Chain Marketing. “The fabrics created through this collaboration maintain the look and feel of cotton and add long-lasting anti-odor properties. The PurThread technology is effective and does not impact fabric design. We look forward to sharing these developments with the industry because we believe they are the right innovation at the right time."

 

"We are pleased to have our antimicrobial efficacy validated by such a highly regarded organization." said Lisa Grimes, CEO of PurThread Technologies. "Blending PurThread with cotton to offer permanent antimicrobial protection offers tangible benefits – apparel can be worn for longer periods of time between washings, helping to reduce water consumption, and energy usage. This is an exciting collaboration that should yield some great new performance fabrics across multiple markets."

 

Sources: PurThread Technologies and Cotton Incorporated