Posted February 24, 2015
MIRA LOMA, Calif. – Enduratex™ has announced the launch of Coastal Ranch, a stunning offering of contemporary colors. Artfully conceived by renowned colorist Denise Turner of Color Turners, this palette is sure to turn heads.
The sumptuous hand and soft grain of Coastal Ranch makes it a luxurious option for any hospitality or contract setting. An added performance benefit to Coastal Ranch is the breakthrough upholstery product, Forbid srt with a special anti blue jean transfer property, which is the definitive antidote to the age-old industry dilemma of blue jean dye transfer on upholstery products.
The added confidence of knowing that the collection won’t show the tell tale signs of blue jean transfer in the months and years to come will make it a popular option for designers who don’t want their overall aesthetic compromised.
Enduratex launches colorful Coastal Ranch collection
“We are really excited about Coastal Ranch, the color palette provides designers with an elegant, contemporary option no matter what the design aesthetic. The addition of our special Forbid srt with a blue jean transfer antidote, makes the collection even more compelling,” said Jeff Post, vice president and general manager of Enduratex.
Coastal Ranch is available in 20 skus.
Enduratex, which is known for providing superior vinyl coated fabrics to the automotive, hospitality, marine, healthcare and spa industries, is based here. Enduratex has three product warehouses in the United States located in: Birmingham, Ala.; Cincinnati, Ohio; and La Mirada, Calif. Its parent company, China General Plastics Corporation, is headquartered in Taipei, Taiwan.
Source: Enduratex