Posted January 30, 2017

STATESVILLE, N.C. – The rapidly evolving outdoor consumer challenges traditional measures for defining performance and communicating value.

THOR●LO, the Statesville-based, family-owned padded foot protection manufacturer, has recognized the diversity of these consumers and has designed its new Thorlos® Outdoor Collection to serve them. The collection debuted at the recent Outdoor Retailer Winter Market in Salt Lake City, Utah. It will also show at ISPO in Munich, Germany February 5-8.

Today’s outdoor consumers are adventurous, and driven to escape the ordinary. They create the experiences that they want on their terms. Inspired by the limitless boundaries of today’s outdoors, the Thorlos Outdoor Collection is the lifestyle-specific, protective sock gear that affords wearers the freedom to experience the outdoors their own way: Their feet will take them wherever they choose to go with the promise of performance, protection, comfort and style.

“The collection is based on extensive consumer research,” said Jay Harris, CEO of THOR●LO. “It features distinct sock gear solutions in engineered designs guided by the foot protection and lifestyle needs of today’s diverse outdoor participants. Our styles have been crafted for the Outdoor Fanatic, Outdoor Athlete, Outdoor Explorer and Outdoor Traveler, and several styles feature PrimaLoft® yarns for outstanding insulation, softness and durability.

“THOR•LO’s 50+ years of experience in blending the most protective, state-of-the-art natural and technical fibers are the basis for this unique collection, which is designed for optimal foot protection and performance with a fashion awareness for today’s sophisticcatd and well-informed outdoor consumers,” he added.

Visit the Thorlos booth at ISPO Munich in hall B3 booth 517 to see the collection first-hand.

Source: THOR●LO Inc.