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In addition to Levi Strauss, the NANO laser has also been adopted by major retailers such as Pepe Jeans, Armani Jeans, Armani Exchange, Van's, Nike, Kaporal and department stores such as El Corte Ingles.

 

Source: Jeanologia

A Jeanologia demonstration during ITMA in Milan

Posted January 12, 2016

 

SAN FRANCISCO – Spain-based textile finishing specialist Jeanologia will join Levi Strauss at Super Bowl at Levi's Stadium of Santa Clara, Calif., next month.

 

Fans attending the NFL Experience of the National Football League will customize clothing with the logo of their favorite team, thanks to Jeanologia, which develops not only lasers but also other sustainable technologies for textile finishing. The NANO laser will be located at the booth of the Levi's NFL Experience in the Moscone Center.

 

Customization at point of sale is the trend currently revolutionizing retail. Many brands are now offering customers the extra value of customization when purchasing their garments. With the NANO laser technology, the consumer has the opportunity to participate in the final design of a garment or accessory and to make the garment unique in an easy and visual manner at a lower cost than in the past.

 

Jeanologia is a world leader in sustainable and efficient technologies for the textile finishing industry. It has customers in five continents and its exports of machines and services represent 90 percent of its turnover. It exports to 47 countries.

 

For four years, the company has invested in the advancement and implementation of personalization technologies for the consumer. The Jeanologia laser, G2 ozone, e-flow systems and NANO LASER, have revolutionized the textile industry by offering endless possibilities in design and finishing garments while saving water, energy and chemicals while eliminating waste and harmful emissions.

Jeanologia to join Levi Strauss at Super Bowl 50

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