Posted January 12, 2015
GONZALES, La. – Crown Crafts Infant Products, Inc., a wholly-owned subsidiary of Crown Crafts, Inc., announced that it has signed a licensing agreement with Zutano, a Vermont-based designer of children's clothing, accessories and nursery products, to develop, market and distribute a new line of infant bedding, blankets, bibs, bath and room decor products.
The new line is expected to be launched this year and will feature the kind of contemporary, playful and colorful designs that have made Zutano one of today's most influential brands in children's fashion.
Founded in 1989, Zutano is known for its vibrant colors and original prints. Inspired by the birth of their first daughter, Uli and Michael Belenky created the company to fill what they saw as a need for clothing designs that would reflect a simple aesthetic, but also highlight the unique spark of the baby. Zutano also maintains successful licensing partnerships that have helped extend the reach of its designs beyond clothing to include nursery furniture, decor, toys and plush products.
"Partnering with Crown Crafts is an outstanding opportunity for us to expand our presence even further into bedding and nursery products," said Michael Belenky, president of Zutano. "We are excited about this next step in the growth of our company and look forward to working with the highly talented team at Crown Crafts."
"Zutano produces happy, whimsical and colorful designs that appeal to today's millennial moms," said Nanci Freeman, president and CEO of Crown Crafts Infant Products. "They have been doing this successfully for 25 years, and they understand how to develop new, exciting and contemporary designs. We are delighted to add the Zutano name to our strong portfolio of licensed offerings."
Public Group LLC represented Zutano on this licensing agreement.
About Crown Crafts, Inc.
Crown Crafts, Inc. designs, markets and distributes infant, toddler and juvenile consumer products, including crib and toddler bedding; blankets; nursery accessories; room decor; burp cloths; bathing accessories; reusable and disposable bibs; and disposable placemats, floor mats, toilet seat covers and changing mats. The company's operating subsidiaries consist of Crown Crafts Infant Products, Inc. in California and Hamco, Inc. in Louisiana. Crown Crafts is among America's largest producers of infant bedding, bibs and bath items. The company's products include licensed and branded collections, as well as exclusive private label programs for certain of its customers.
Source: Crown Crafts, Inc.
Crown Crafts to partner with Zutano on infant products
