Posted January 11, 2016

 

CONOVER, N.C. – Polyester Fibers LLC, a leading North American manufacturer of nonwoven products and materials, announced that it is changing its corporate name to Fibrix, LLC as part of a company-wide rebranding initiative.

 

The initiative is designed to align the organization's image with its emerging global strategy as a top-tier nonwovens manufacturer focused on innovation, quality and long-term customer relationships.

 

"The goal is to elevate the core attributes of our company brands to keep pace with the strong, double-digit growth we've experienced since the management buy-out in 2014," said Keith White, president and CEO of Fibrix. "Our new corporate identity reflects the collective pride, energy and drive we feel as a premier nonwovens manufacturer capable of serving local, regional and global companies."

 

The new Fibrix name is part of an ongoing rebranding strategy that includes the launch of a new website fibrix.com, the consolidation of legacy business brands and a comprehensive revitalization of existing product brands.

 

Now in its 46th year, the company manufactures products for filtration, furniture and bedding, automotive, industrial and its Mountain Mist® and Buffalo Snow® retail brands. The company operates nine manufacturing and distribution facilities with 22 manufacturing lines capable of providing a wide range of bonding, fiber, color and loft capabilities.

 

Source: Polyester Fibers, LLC